News
Business Seminar on How to Finance an Entrepreneurial Idea!
Mr Christos Papanikolaou On 24 October 2013 students and alumni of the Business Administration and Economics Department had the opportunity to attend a very interesting seminar on funding opportunities for start-ups. The seminar was delivered by Mr. Christos Papanikolaou, Owner and CEO of Opto Hellas, Executive Member of the B.o.D. of the Greek International Business Association (SEVE) and Head of SEVE Next Generation (Sevenagers). Mr. Papanikolaou presented to the students a new initiative by SEVE which invites young people to submit business ideas for new ventures, products and services to be examined, evaluated and financed by SEVE. BAED students interested in this initiative submitted their business idea explaining why they think it is a winning idea worth investing in. This was a great funding opportunity for those seeking to create their own business and looking for funding opportunities at the same time. Mr. Papanikolalou talked to the students about start-ups and what it takes to launch a business as well as the Next Generation entrepreneurs training provided by SEVE. The event concluded with an interesting discussion between our students and the speaker, since funding a new business is one of new entrepreneurs’ major concerns.
23/10/2013
Guest Lecture on Event Management for our postgraduate students in Bucharest
Ms. Elena Bululete, Partner and PR Consultant at Conan PR, delivered a highly practical and interesting guest lecture in Bucharest entitled "Managing Events-A practical guide to success". Ms. Bululete shared with our MA in Marketing, Advertising and PR students details, best practice and practical tips that had helped put together the hugely successful AdPrint European Festival. This inspirational guest lecture took place on the 21st of September and was part of the Festivals and Events Management unit delivered in Bucharest. Guest lecturing from high profile practitioners provides an excellent opportunity to enhance our students' employability, learning experience, professional network and is in line with the International Faculty's aim to bring academia and industry closer together.
07/10/2013
Congratulations to Dr. Kapoulas and Miljana Mitic on their Highly-Read Article in International Academic Journal
Mr. Alexandros Kapoulas Congratulations to Dr Alexandros Kapoulas, Lecturer at our Business Administration & Economics Department and to Ms Miljana Mitic, PhD candidate at our research centre, SEERC, whose article on ‘Understanding challenges of qualitative research: rhetorical issues and reality traps’ (Kapoulas & Mitic 2012) appears among the most highly downloaded articles published in the recent years. The article has been published by Emerald’s international academic journal, Qualitative Market Research and has received 1302 downloads to date, being read at an international level. The authors received congratulations from the journal’s editor on their achievement. It is a remarkable academic achievement indeed for academics from the International Faculty to receive such acknowledgement at an international level, a fact that reflects the high-calibre of our faculty members. The QRM journal is considered one of the best in the field and continues to attract researchers, practitioners and academics from around the world allowing it to maintain a high quality research output.
24/09/2013
New Postgraduate Programme in Digital Marketing and Social Media
Keeping up with the latest trends in marketing field, our Business Administration & Economics Department (BAED) introduces a new postgraduate programme recently added to its postgraduate portfolio: the MA in Digital Marketing and Social Media.
15/07/2013
BAED participates in 'Strategica International Conference' in Bucharest
Lecturers and postgraduate students from our Business Administration & Economics Department (BAED) participated in the first edition of the Strategica International Academic Conference that took place in Bucharest, Romania, representing the International Faculty. The event took place at the National University of Political and Administrative Studies, June 27-28, 2013.
08/07/2013
HR Seminar by Dr. Leslie Szamosi in Sofia
At times of crisis when the majority of companies focus on downsizing, investing in talent management becomes even more important for businesses’ performance and success. This was the topic discussed by Dr. Leslie Szamosi, Academic Director of the Executive MBA programme, in the HR seminar he delivered in Sofia, Bulgaria. The event took place on 11th of June at the Kempinski Hotel Zografski.
25/06/2013
The Innovation Challenge 2013 Competition
The competition ‘Innovation Challenge 2013’ was officially launched in Sofia on the 13th of June 2013 with a special event that was opened with a business seminar by Mr. Stelios Kehaghias, Senior Lecturer at our Business Administration and Economics Department, themed “Innovate or Die”. The event took place at the Kempinski Hotel Zografski.
21/06/2013
Seminar on Hotel and Hospitality Industry by Dr. Dimitrios Nikolaidis for our postgraduate students in Bucharest
On 27th May 2013 Dr Nikolaidis, Head of the Business Administration and Economics Department, delivered an interesting seminar entitled ‘The Hotel and Hospitality Industry: A need for new direction; A need for new philosophy’ at the partner institute of the International Faculty in Bucharest, the SNSPA University. Dr Nikolaidis focused his presentation on contemporary issues in hotel industry, emphasising how customer satisfaction can build strong customer relationships. He pointed out that strong customer relationships combined with innovative service management is a valuable competitive advantage for any company in this industry. The need for a new philosophy and new direction is vital for companies that wish to stand out according to Dr Nikolaidis. The event was well-attended by more than 60 students. The seminar took place in the frame of University of Sheffield programmes offered by the International Faculty in Bucharest.
06/06/2013
Guest lecture on Successful Event Organisation
An interesting guest lecture entitled “Steps to success-effective event organization” was delivered by Ms. Monika Nagy, Information Officer at Enterprise Europe Network, on 21st of May 2013. The lecture was addressed to the postgraduate students of the MA in Marketing, Advertising and PR and the MSc in Leisure & Tourism Management programmes. The students benefited from the key practical insights and the local and international examples provided by Ms. Nagy. In her presentation Ms. Nagy answered the question of what makes an event successful and how marketing tools can be used in the best way in order to have effective results.She also underpinned the importance of targeting the right audience which can significantly improve an event’s success. The seminar was delivered as part of the Festivals and Events Management unit and is in line with the International Faculty’s aim to bring academia and industry closer. The seminar was sponsored by the Federal of Industries of Northern Greece (FING) and the Enterprise Europe Network.
30/05/2013
5th International Strategic People Management Workshop
The Laboratory for Strategic People Management of the Business Department , of The University of Sheffield International Faculty, CITY College, organised the 5th International Strategic People Management Workshop entitled ‘Taking the ‘i’ out of crisis: Leadership and Learning’.
28/05/2013
BAED students visit Hyatt Regency Hotel in Thessaloniki
A company visit to Thessaloniki Hyatt Regency Hotel took place on Monday 13th May for our 3rd level business students of the management track. Mr. Serafini Giovanni, Human Resources Manager at Hyatt welcomed the students and while giving them a tour of the hotel facilities, he explained interesting issues related to human resources in the hotel industry. The students gained valuable knowledge and experiences and realised the importance of offering a luxurious five-star hotel experience to customers while wandering around the luxurious facilities of the Hyatt Regency Hotel. The students enjoyed this visit and the opportunity to get insight from one of the leading hotels in the region of Northern Greece.
21/05/2013
Guest lecture by Dr. Nikolaidis on Service Development
A very interesting guest lecture entitled ‘Developing your Service — Time to Reassess, Time to Differentiate’ was delivered by Dr. Dimitrios Nikolaidis, Head of Business Administration and Economics Department. The lecture was addressed to 2nd year Greek stream business students and took place on 23 April in the context of the unit ‘Principles of Marketing’. In his presentation Dr. Nikolaidis underpinned the importance of services and the necessity for today’s businesses to reassess their services strategy, upgrade their services standards and differentiate themselves from competitors by increasing customer satisfaction. Students enjoyed the guest lecture that ended with an open discussion with the lecturer.
14/05/2013
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