Guest Lecture on data analysis in marketing

Postgraduate students of our Business Administration & Economics Department had the opportunity to attend a guest lecture on data analysis in marketing delivered by Mr. Harris Lalatsis, Founder of Ierax Analytix. The lecture took place on Friday, 31 March 2023 at our main campus in Thessaloniki.

In his presentation titled ‘Talk data to a marketer Mr Lalatsis discussed decision making in marketing in an era where the data marketers control and analyze proliferates while at the same time the time they have for decisions decreases. Data analysts must be able to visualise the information and be able to explain it quickly and simply to the decision makers.

Our students had the chance to gain valuable insights from Mr Lalatsis and have a fruitful discussion on the topic.

The event took place as part of the Digital Marketing Analytics module led by Ms. Chrysopigi Vardikou for students of the MSc in Business Analytics & Decision Sciences, MA in Digital Marketing & Social Media and MSc in Neuromarketing programmes.