Real-life project for luxury 5* hotel by bachelors students of the Business Department of CITY College

Linking industry and academia

Final year students attending the BA (Hons) Business Studies (Hotel and Hospitality) programme of the Business Administration and Economics Department of CITY College undertook and delivered a real-life project for Mediterranean Palace, a 5* luxury hotel in the city centre of Thessaloniki. The project assigned to our students was the Customer Satisfaction Survey for the hotel and the hotel’s new restaurant.

Working closely with the management team of the hotel, namely Mr. Yannis Aslanis, General Manager and Ms. Maria Chatziparaschi, Guest Relations Manager, who provided the brief, our students set up and carried out the survey while at the same time made interesting proposals on the hotel’s marketing plan. The management team was impressed by the students’ knowledge, skills and team spirit. The outcomes of the project will be used in the future plans of the hotel while at the same time our students reported that they enjoyed the experience and gained invaluable insights.

The project was realised in the context of the Practicum component of the programme. The Practicum is part of the programme of studies of all the Bachelors programmes of the Business Administration & Economics Department. Final year students of the BA (Hons) Business Studies (Hotel and Hospitality) have the opportunity to work on real-life projects in hotel and hospitality units, practise their skills and knowledge, and better understand the links between business theory and practice in authentic settings.

The initiative derives from and is in full alignment with CITY College’s philosophy to link the academia with the industry through partnerships involving leading hotel companies in the area.