SEERC PhD candidate, Ms Ketikidi, participates in International Marketing Conference in Athens

Ms Elina Ketikidi, PhD Candidate at the International Faculty's research centre, SEERC, participated in the 6^th International Conference in Contemporary Marketing Issues that took place in Athens, 27-29 of June.

Ms Ketikidi had the opportunity to present her paper on "Investigating online consumer behaviour in the fashion market: a qualitative study of consumers and digital experts in Greece” and share her views on the topic. During her presentation she discussed how digital content marketing, online persuasion methods and online promotional tools may affect online consumer behaviour in the fashion market. 

PhD candidates often participate in conferences, share their research findings and insights along their way to achieving their PhD degree and at the same time practice their presentation skills.

Ms Ketikidi Elina graduated from the International Faculty CITY College with an MA in Digital Marketing and Social Media. In 2017, she became a full time PhD student under the Doctoral Program offered by the University of Sheffield and the South East European Research Centre (SEERC). Her PhD topic is “Sustainability in Fashion and Online Communications: A study of sustainable fashion brands communication practises and consumers' engagement behaviour.”