Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
08 July 2013

BAED participates in 'Strategica International Conference' in Bucharest

Lecturers and postgraduate students from our Business Administration & Economics Department (BAED) participated in the first edition of the Strategica International Academic Conference that took place in Bucharest, Romania, representing the International Faculty. The event took place at the National University of Political and Administrative Studies, June 27-28, 2013.

The conference discussed the impact that the nowadays technologies and strategies have in the field of economics, business and communication. The event proved to be a great opportunity for discussion, sharing research, collaboration and intellectual exchange for business, economics, communication and public relations academic scientists, researchers and scholars from different countries. In that context the conference featured a wide range of papers related to broad areas of Economics, Business, Strategic Communication and Public Relations.

Dr Dimitrios Nikolaidis, Head of BAED and Ms. Daya Milcheva opened the second day of the conference with the presentation of their paper on ‘Improving Internal Service Quality Perceptions in Business to Business Services’ followed by the presentation of Dr Alexandros Psychogios, Senior Lecturer at BAED and Ms Ramona Pergel on ‘Cognitive Barriers in Learning from Crisis Situations’. The day continued with a presentation by Ms Tana Licsandru who discussed ‘The Impact of country - of - origin, ethnocentricism and animosity on products evaluation’.


The team from the International Faculty concluded its presence with two more presentations: ‘Developing Competitive Advantage in the Private Medical Services Market’ by Simona Basturescu and Mr. Stelios Kehaghias, Senior Lecturer and ‘The Importance of Public Relations Education in Agriculture: Perceptions of academics and students - The Case of Armenia’.

Overall the conference was a success and received a very positive feedback from the participants.

 

 

back
Change your Cookies Preferences