Guest Lecture by Dr. Nikolaidis on New Product Development

Dr. Dimitrios Nikolaidis, Head of the Business Administration and Economics Department delivered a very interesting guest lecture on New Product Development (NPD) to postgraduate students attending programmes in Management (Human Resource Management, Supply Chain and Logistics Management and Leisure and Tourism Management) as well as to undergraduate students studying Marketing. The seminar took place at the main campus of the International Faculty in Thessaloniki, on the 18^th of April 2013.

Dr. Nikolaidis focused his presentation on how new product and service development can prove a very successful growth strategy for businesses even in times of crisis. He presented the whole process of NPD: from idea generation, to market research, to the design production of the product and final evaluation. Dr. Nikolaidis noted that this strategy requires a strong understanding of the existing market and also require pairing the right strategy to product growth objectives. He also mentioned that such an investment usually involves a level of risk but, if businesses work methodically, it generates substantial profits.

The lecture concluded with an interesting discussion between Dr. Nikolaidis and the students.