Training workshops for Fibank and EAGLE Mobile by Dr. Nikolaidis in Tirana

On 9 of May 2013 Dr. Dimitrios Nikolaidis, Head of our Business Administration & Economics Department (BAED) delivered two training workshops to groups of executives at two major companies of Tirana, Fibank (Financial Investment Bank) and EAGLE Mobile.

The 2-hour workshop themed ‘From Customer Satisfaction to Customer Loyalty: From Theory to Practice’ focused on the concept of service quality and its influence to customer satisfaction and retention and touched upon a series of related issues such as the marketing service triangle, factors that influence customer satisfaction, the new era of marketing services and the importance of customers. Dr. Nikolaidis enhanced his presentation with real cases and examples that participants found particularly useful.

The executive groups that attended the workshops from Fibank and EAGLE Mobile were representatives from the companies’ marketing department, customer relations, HR department, sales and technical support.

All participants found the workshop very interesting and educative and thanked Dr. Nikolaidis for his lively presentation.