Κολέγιο CITY College
International Faculty,
CITY College.
Main Campus, Thessaloniki, Greece
22 March 2018

Successful Export Marketing Seminar by our Business Department

On Saturday, 17 March 2018 the Business Administration and Economics Department (BAED) successfully organised a seminar on ‘Export Marketing’ at the International Faculty’s main campus in Thessaloniki. The event - that was jointly organised by the Greek International Business Association (SEVE) - drew a full house attracting students and export marketing professionals, as international business is becoming increasingly important in today’s interdependent world.

Successful Export Marketing Seminar by the International Faculty CITY College Business Department

The purpose of the seminar was to provide a better understanding of export marketing and its processes. Distinguished speakers shared their expertise with the audience.

This seminar consisted of a theoretical part where Mr. Spyros Ignaniadis, General manager of the Greek International Business Association (SEVE) presented "The export strategy of Greece", followed by Mr. Babis Filadarlis, CEO of Global Greece who made a very thorough presentation analysing the steps involved in "Export Marketing research".

The second part of the event presented three case studies, namely "Wellabys SA, Kleemann SA and Olympia Electronics SA" that were presented by Mr Dimitrios Stratakis, Founder and CEO of Wellaby’s, Mr Vangelis Passalidis, Group Account Manager at Kleemann and Mr Babis Marmagelos, Commercial Director of Olympia Electronics, respectively.

Participants had the opportunity to understand how the principles of export marketing are applied in practice and get valuable insights on the isuues exporters face.

 

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