Neuromarketing Seminar by Dr Dimitriadis in Lviv

On 23 February 2018 Dr Nikolaos Dimitriadis, Lecturer and the International Faculty CITY College, delivered another insightful seminar on his favourite topic: Neuromarketing. Entitled ‘Neuromarketing: truths and myths about the brain’ the well-attended seminar took place in the frame of the collaboration between the International Faculty CITY College and EBA.

In his presentation Dr Dimitriadis broke a series of misunderstandings and myths concerning our brain, explained the brain approach to marketing and sales and explored how branding really works within the brain. He also presented a comprehensive model for applying brain-based marketing aiming at making participants ‘marketing-smarter’ and achieve better results.

The seminar was one of the many events organised by the International Faculty in Ukraine.