Dr Cruz's book in Digital Marketing becomes core text by the Chartered Institute of Marketing (CIM)

Dr Ana Cruz

Congratulations are in order for Dr Ana Cruz, whose latest book ‘Digital and Social Media Marketing’ has been adopted core text by the Chartered Institute of Marketing (CIM) for the new Professional Diploma in Digital Marketing.

Dr Cruz is one of the co-editors and authors of the book that was produced as part of the Joint Masters in Digital and Social Media Marketing (JEMSS). The book is an industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing.

Dr. Ana Cruz is a multiple award winning marketer with over 15 years international experience in public, private, commercial, non-profit and environmental sectors. She lectures in Marketing Communications and Brand Strategy and teaches at International Faculty since 2010 in the Executive MBA, undergraduate and postgraduate programmes.

Dr Cruz’s contribution to the field of marketing and branding has been recognised with over 7 marketing awards in the UK.

The International Faculty warmly congratulates Dr Ana Cruz on her book’s success.

‘Digital and Social Media Marketing:
A Results-Driven Approach’
by Dr Ana Cruz