Guest Lecture on Corporate Reputation by the Marketing Director of A.I.D.A

On 7 December 2017, Ms Aida Nika, Managing Director of A.I.D.A Marketing & Business Development, delivered a very interesting guest lecture on ‘Creating, Promoting and Measuring Corporate Identity and Reputation' to the final year students attending the BA (Hons) in Business Studies (Management) at our Business Administration & Economics Department.

Through her lively presentation Ms Nika outlined her company’s main services and shared with our students her experience and insights on building the corporate image, the ways companies manage their identity to differentiate themselves and the importance of reputation management. She also discussed the role of traditional and digital media in communication and marketing strategies.

The event took place in the context of the ‘Developing & Managing Corporate Identity’ unit and gave the opportunity to students to get valuable insights from the real business world.