Launch of the Programme for Management Development for EBA members

The 20^th of May 2017 marked the launch to the Programme for Management Development that the University of Sheffield International Faculty, CITY College will run for the European Business Association (EBA) members jointly with ΕΒΑ.

The first module of the programme on ‘Contemporary Marketing Principals‘ was led by Dr Nikolaos Dimitriadis, Director of Development at EDI, and attended by 25 business professionals who gathered to accelerate their career in global management and leadership. Dr Dimitriadis addressed the big marketing questions of our times – like: How can marketing provide real, predictable value for companies? And what is the right skill-set and mindset for marketers to help their brands achieve greatness? – and provided evidence for the direction that marketing should take for the next years.

The programme will be completed with 6 modules. Except for Dr Nikolaos Dimitriadis, academic staff from the University of Sheffield International Faculty teaching in the programme include Dr Leslie Szamosi, Academic Director of our Executive MBA, Mr Nikos Lambridis, Head MBA student Coach for Career and Professional Development and Dr Alexandros Psychogios, Lecturer at our Executive MBA programs and Professor of International HRM at  Birmingham City Business School.

The goal of the Programme for Management Development is to equip professional with skills and knowledge, which are required for meeting company’s strategic objectives; understanding business as an integrated system in the interrelationship of organizational, financial, marketing decisions aimed at increasing business competitiveness.

The University of Sheffield International Faculty is ‘educational partner’ of EBA, one of Kyiv’s key business associations.