Seminar on Marketing Innovation by Dr Dimitriadis in Kyiv
Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
You are here: Home / News & Events /
26 May 2017

Seminar on Marketing Innovation by Dr Dimitriadis in Kyiv

Dr Nikolaos Dimitriadis, Director of Development of the Executive Development Institute (EDI) of the International Faculty, CITY College, run a seminar for the members of the European Business Association (EBA) in Kyiv with the title "Develop your Marketing Innovation Mindset”.

Dr Nikolaos Dimitriadis run a seminar for the members of the European Business Association in Kyiv with the title Develop your Marketing Innovation Mindset

In his seminar Dr Dimitriadis emphasized the importance of innovation in the marketing industry, which is vital for companies’ and brands’ success. Neuroscience and case studies, Dr Dimitriadis demonstrated the way by which marketers need to change their mindsets and embrace innovation in all levels. “The challenge is that marketing professionals have not been traditionally trained for being creative thinkers and innovative problem-solvers. Corporate cultures have also been traditionally developed to provide normality and predictability and not disruption” commented Dr Dimitriadis.

Dr Nikolaos Dimitriadis run a seminar for the members of the European Business Association in Kyiv with the title Develop your Marketing Innovation Mindset

Participants found Dr Dimitriadis’ practical approaches particularly useful and inspiring and benefited greatly from the seminar.

back
Accreditation and Recognition by:
Change your Cookies Preferences