Workshop on Brain-Friendly Marketing by Dr Dimitriadis in Kyiv

On 18 May 2017 Dr Nikolaos Dimitriadis, Director of Development of the Executive Development Institute (EDI) of the International Faculty, CITY College delivered an insightful Workshop on brain-friendly marketing together with Neuropsychologist, Mr Matteo Venerucci, to the members of the European Business Association (EBA).
Entitled ‘Apply Brain-Friendly Marketing and Win Your Customers' Brains!’ the workshop aimed at explaining the brain approach to marketing and sales, exploring how branding really works within the brain, presenting a comprehensive model for applying brain-based marketing and making participant’s barins ‘marketing-smarter’.

The lively presentation included a live demonstration of Electroencephalography, Emotional Facial Recognition and other Neuromarketing Technologies.
Dr Dimitriadis underpinned the importance of focusing the right message to the right part of the brain to achieve great marketing results.
EBA members found the workshop particularly insightful and helpful. The Internationalc Faculty, CITY College is an educational partner of EBA.