Mr Liassides delivers insightful presentation on GAMIFICATION

Mr. Chris Liassides, Director of the Postgraduate programmes of the Business and Economics Department at the International Faculty, CITY College, delivered an insightful presentation on Gamification. The presentation took place in the frame of the successful event entitled ‘Gamification: Gaming as Marketing Tool’ organised by the Marketing Club of the Thessaloniki TEI at THE MET Hotel in Thessaloniki.

Mr Liassides focused his presentation on the Gamification approach that is revolutionising the field of Marketing. He covered several elements of gamification and discussed its philosophy and practices in Greek and Cypriot enterprises. He also presented a step-by-step process for its application.

The second speaker of the event, Mr Vassilis Gogidis, Gamification+ and Representative of International Gamification Federation in Greece also shared valuable insights with the audience.

The event was very successful overall, received positive response and attracted high profile marketers and entrepreneurs as well as university students interested to keep up with innovative trends of marketing and management.