Dr Dimitriadis at Dubai Lynx, the biggest advertising event in the Middle East

Dr Nikolaos Dimitriadis, Development Director of our Executive Development Institute (EDI), gave an inspirational keynote speech at Dubai Lynx, the leading creative advertising Festival in the Middle East and North Africa and one of the biggest in the world! The event took place at the Madinat Jumeirah, Dubai, from 5-7 March.

Dr Dimitriadis joined the event together with distinguished speakers from around the world with a presentation on ‘Empathy: The missing link in effective creativity’. During his speech he emphasized the need for the creative advertising industry to bring forward and embrace the value of empathy’ in order to build trust and reinforce people’s engagement.

Dr Dimitriadis’ participation in this event was extremely important and as it was the first time for the Intenational Faculty to participate in an event in the Middle East with such impact and it also comes in line with our mission for knowledge-sharing at an international level, extroversion and outreach.