"Services Optimisation for ‘Customer’ Satisfaction" within the ‘ELT Methodology for All’ Open Seminars of Our English Studies Department
Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
27 May 2016

"Services Optimisation for ‘Customer’ Satisfaction" within the ‘ELT Methodology for All’ Open Seminars of Our English Studies Department

The most recent event in the series of the "ELT Methodology for All" seminars organized by the English Studies Department was of an interdisciplinary nature. The guest speaker, Dr Dimitris V. Nikolaidis, is the Head of Business Administration & Economics Department, and the audience composed mostly of ESD students and staff, but also students of the Business Department and external guests. Dr Nikolaidis delivered a talk entitled "Services Optimisation for Customer Satisfaction."

The guest speaker, Dr Dimitris V. Nikolaidis, is the Head of CITY College's Business Administration & Economics Department, and the audience composed mostly of ESD students and staff, but also students of the Business Department and external guests

Although the majority of the audience is involved in foreign language teaching and the choice of a business-oriented topic may have surprised some, Dr Nikolaidis managed to convince everybody present of the importance of service quality not only in the corporate world, but also in academia and educational environments.

"Services Optimization for ‘Customer’ Satisfaction" within the ‘ELT Methodology for All’ Open Seminars of CITY College's English Studies Department"Services Optimization for ‘Customer’ Satisfaction" within the ‘ELT Methodology for All’ Open Seminars of CITY College's English Studies Department

Dr Nikolaidis talked about reasons for which ‘customers/clients’ leave and referred to the ways to make them stay, which can be translated into the context of foreign language teaching, and therefore the audience could identify themselves in the scenarios presented by the speaker. Just the way customer satisfaction is a major concern of every entrepreneur, student satisfaction is the concern of every teacher and educator.

Dr Nikolaidis delivered a talk entitled "Services Optimization for Customer Satisfaction."

Some of the core messages the audience carried away with them were:

  • make a difference by providing augmented products;
  • do not make promises you cannot keep;
  • constantly upgrade and improve your product or services;
  • ask your customers and clients what they need and develop a genuine relationship with them; and
  • be passionate about what you do!

Dr Nikolaidis finished his session on a positive note reminding the audience to think positive, because opportunity can be found even in the most turbulent times.

"Services Optimization for ‘Customer’ Satisfaction" within the ‘ELT Methodology for All’ Open Seminars of CITY College's English Studies Department

 

Watch Dr Nikolaidis' seminar

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