‘Digital marketing’ MOOC course shortlisted for award

The Digital and Social Media Marketing MOOC online open course that was launched in September 2015, run successfully, as part of the international academic collaboration of 5 European universities (JEMSS project) – the International Faculty, CITY College among them and the University of Salford as lead partner – has been shortlisted by the Northern Digital Awards 2016.

This nomination came as recognition of the successful student recruitment to the course in the category of “Digital Marketing Campaign – Third Sector”. The course attracted more than 3.000 student sign-ups. These students had the opportunity to participate in the MOOC or proceed to the next stage and get a certificate for completing the exam questions, which ran alongside the basic MOOC.

The programme was addressed to organisations who want to establish and improve their digital and social media marketing presence and individuals interested in digital and social media marketing. It equipped participants with knowledge of the latest digital and social media marketing techniques, tools and channels. With real case studies from businesses across Europe, participants had the opportunity to combine theoretical knowledge with practical skills, whilst navigating the complexities of local market places.

The MOOC development is part of a European Founded project (JEMSS) that aims to develop a Joint Masters in Digital and Social Media Marketing. The MOOC and the JEMSS project complement the already strong portfolio of masters provided by the University of Sheffield International Faculty, CITY College. These include among others the MA in Digital Marketing and Social Media delivered in Thessaloniki and Bulgaria.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.