Postgraduate students visit Bansko

Students attending the postgraduate course “Strategic Marketing” participated in a trip to Bansko on November 14,15 visiting hotel Premier Luxury Mountain Resort, a member of the Small Luxury Hotels of the World, located at the foothill of the Pirin Mountain.

This visit was organized in the context of the course project, which is the development of a Marketing Plan for Premier Luxury Mountain Resort for the period 2015-2016. In this project students will address the problems managers face in marketing planning, develop an in depth understanding of the factors that influence marketing strategy and apply the tools that are available to marketing managers for successfully developing a marketing plan.

This project has the characteristics of junior consulting. Upon completion of the marketing plans the best three groups will have an opportunity to present their work  to the company’s management at an event that will take place at our premises in Leontos Sofou, with the best team getting an award.