Κολέγιο CITY College
International Faculty,
CITY College.
Main Campus, Thessaloniki, Greece
09 July 2015

Online course for students interested in digital and social media marketing

The University of Sheffield International Faculty, CITY College, in association with other four European Universities developed a 6 week online state of the art digital and social media marketing massive online open course (MOOC).

The MOOC development is part of a European Founded project (JEMSS) that aims to develop a Joint Masters in Digital and Social Media Marketing. The MOOC and the JEMSS project complement the already strong portfolio of masters provided by the University of Sheffield International Faculty, CITY College. These include among others the MA in Digital Marketing and Social Media delivered in Thessaloniki and Bulgaria.

The MOOC course starts online in September 2015 and will equip participants with knowledge of the latest digital and social media marketing techniques, tools and channels. With real case studies from businesses across Europe, you’ll have the opportunity to combine theoretical knowledge with practical skills, whilst navigating the complexities of local market places. Whether you’re a student hoping to enhance your employability or you’re an organisation looking to improve your online marketing strategy, this course promises to develop your knowledge and skill set.

So, what will you learn?

The programme’s modules include:

  1. Why is digital and social media marketing important today and in the future?
  2. Understanding different digital channels
  3. Buyer persona development
  4. How campaigns fit into a wider implementation of the overall organisation strategy
  5. Choosing the right digital profiles for the right audience
  6. The importance of ongoing monitoring and learning from your engagement

With budgets for digital marketing constantly growing, there is an ever increasing pressure on businesses to hire skilled professionals! Don’t miss your opportunity to learn the most effective practices from the best academics across Europe.  Enroll now for your chance to learn the latest in online marketing, improve your employability or enhance your organisation’s online marketing strategy! See the full course break down on the Iversity website.

The programme is addressed to final year business students or students interested in pursuing postgraduate studies in digital marketing and do not have a marketing background.

For more information on how to get involved in JEMSS or the MOOC testing and development email Dr. Ana Cruz acruz@city.academic.gr

 

Lifelong Learning Programme

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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