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27 April 2015

Thought-provoking TED talk by Dr Nikolaos Dimitriadis in Strathclyde

Our very own Dr Nikolaos Dimitriadis, Director of Development of EDI and Lecturer at our Executive MBA programme gave his first TED talk at the TEDx in Strathclyde, Scotland, with great success. The event took place on Sunday, 26 April 2015.

Dr Nikos Dimitriadis, Director of Development of EDI and Lecturer at our Executive MBA programme gave his first TED talk at the TEDx in Strathclyde, Scotland.

In his lively presentation entitled "The Illusion of Communication and the Brain-Based Solution"Dr Dimitriadis argued that today we have the illusion that we are communicating - when in fact we are not - since we base our communication on an outdated model of human nature. In his TED talk Dr Dimitriadis suggested that the human brain makes decisions based on a complex infrastructure and not a specific part of the brain. Dr Dimitriadis commented “The time has come to change and start communicating to the real brain as a whole, if we really want meaningful outcomes. Governments, companies, brands, parents and individuals alike are in great need of this change if we are to experience a more positive future than our past and present.”

The organizers were very satisfied with Dr Dimitriadis’ talk and commented that it was one of the best TED talks of the day!

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Watch Dr Dimitriadis' TED talk on Youtube

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