Neuromarketing demonstration for our MBA students

Your brain on marketing!

Our Executive MBA students of the marketing track had the chance to participate in a very interesting neuromarketing demonstration performed in class by neuromarketing experts during the Annual Study Week in Thessaloniki. The demonstration took place by the Research Agency, Net Value.

Our students had the opportunity to witness live how brain waves are measured with EEG (encephalogram) for marketing purposes and through the presentation of case studies discussed in depth many issues concerning neuromarketing in practice. Everyone involved was very excited about the demonstration and all agreed that neuromarketing is here to stay. Dr Ana Cruz and Dr Nikolaos Dimitriadis were particularly happy to see such enthusiastic reactions in their students’ faces... and in their brains! 

The demonstration took place in the frame of ‘Brand Strategy’ unit, led by Dr Ana Cruz.