Our students in Bucharest visit Intact Media Group

On 14 March 2015 a group of postgraduate students attending the MA in Marketing, Advertising and Telecommunication in Bucharest visited Intact Media Group one of the leading media agencies in Romania.

Escorted by Dr Ana Cruz, 1^st - year students were warmly welcomed by Mr. Nicu Damu, Marketing Manager of Euphoria, Antena 2 and GSP TV, who talked to them about strategic issues, the latest developments in media and how the marketing department of a major media group operates. The students were particularly impressed by the presentation and the premises of Intact Media Group. During the visit they also were benefited from the exposure to a real workplace environment.

Educative and insightful, the company visit was part of the Advertising and Sales Promotion Management unit led by Dr. Cruz in Bucharest.

Several company visits take place in parallel to classes aiming at enhancing the richness of their industry interactions and preparing them to enter the job market.