A particularly insightful guest lecture took place for our students in Sofia, by Mr. Milin Djalaliev, Managing Partner at Saatch and Saatchi in Bulgaria, one of the world’s top PR and advertising agencies.
In his presentation entitled “Advertising works: Cases and best practice from the Industry” Mr. Djalaliev discussed with the students cases of effective advertising campaigns underpinning the importance of advertising for a company’s success and growth.
Our students in Sofia realized how what they are taught in the classroom works in the real world. The company visit was part of the Advertising and Sales Promotion Management unit led by Dr. Cruz in Sofia.
Saatchi & Saatchi is an American global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.