Masterclass by Dr Dimitriadis on ‘Brain, Emotions and Sales’

The relationship between the brain, our emotions and the performance of salespeople was thoroughly explained by Dr Nikos Dimitriadis, Director of Development at our Executive Development Institute (EDI) in the insightful presentation he delivered in cooperation with Thessaloniki Innovation Zone S.A at NOISIS Technological Museum, 24 February 2015.

Dr Dimitriadis based his engaging presentation on the fact that decisions are emotional and not logical -as proven by neuroscience- explaining the importance of feelings in marketing, communication and negotiations. The speaker talked about the basic parts of the human brain and the ways in which they affect sales. According to Dr Dimitriadis the model of emotional intelligence is directly connected with successful marketing and sales. He also shared a series of techniques with the audience to illustrate how salespeople can use the science of emotions to improve their results.

The event was well-attended and concluded with a lively discussion between the audience and Dr Dimitriadis.