Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
07 October 2014
STRATEGICA Academic International Conference 2014
2-3 October 2014, Bucharest
Our Lecturers Dr Dimitrios Nikolaidis and Dr Anastasios Karamanos, as well as Mr Bakatselos and our student Ms Ioana Manussos participated in the STRATEGICA Academic International conference which took place in Bucharest on the 2-3 October 2014. The team of experts presented the following papers on the thematic subjects:
Finance
George Bakatselos and Dr Anastasios Karamanos presented the paper "Abnormal stock market returns to announcements of M&A banking deals in Greece 1996-2013"
Marketing
Dr. Dimitrios V. Nikolaidis and Ms Ioana Manussos presented the paper "The influence of Public Relations in nation branding: the case of Bucharest"
The 2014 edition of the STRATEGICA international conference discussed the evolutions of the business environment in the context of new governments’ policies and international institutions’ measures after-crisis. It also explored the relevance of ethics, values and standards at individual, institutional and social levels in the world of finance and business, considering both a macro-level approach and a micro-level one. It was a great opportunity for interdisciplinary discussions and debates on the new business models arising, the new behaviors in management and the role of ethics and corporate social responsibility, by bringing together international experts, researchers and scholars.
The conference is organized yearly by the College of Management from the National University of Political Studies and Public Administration in Romania (NUPSPA) in partnership with the National Bank of Romania.
The conference welcomed papers related to broad areas of Economics, Management, Marketing, Banking and Ethics.
Read more about the conference at strategica-conference.
Accreditation and Recognition by:
