Generation Y or bust - Article by Dr Szamosi and Dr Psychogios in Cariere Magazine

Dr Leslie Szamosi, Senior Lecturer in International Business & Management, MBA Academic Director, Business Administration & Economics Department, University of Sheffield International Faculty, CITY College and Dr Alexandros Psychogios, Senior Lecturer in Management & HR, Research Director, Business Administration & Economics Department, University of Sheffield International Faculty, CITY College, point out the hot topic for businesses regarding the new Generation Y (also referred to in many places as 'Millennials', Generation We or the Google Generation). The article gives valuable information about this new "breed" of employees and how the job market and HR should approach and capitalize on the new needs and characteristics of the new generation. Furthermore, the article analyzes the Education factor and how modern educational institutions have changed these last three years in order to adapt and keep pace with this changing generation, a new generation that perceives stability in the workplace as "death" whilst for previous generations stability was the 'holy grail' of predictability.

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