Our business students visit the Thessaloniki Concert Hall

Our 3^rd level business escorted by their lecturer Dr. Ana Cruz, visited the Thessaloniki Concert Hall, one of the major cultural centres of Thessaloniki, hosting the city's major cultural events.

Mr. Makis Monastiridis, Marketing Manager of the Concert Hall, shared with our students the marketing strategy for the promotion of cultural events. The visit took place as part of the Integrated Marketing Communications module. During the visit the students also had a sneak preview of the wonderful stage for 'The Nutcraker' show. This added a festive spice to an insightful company visit.