Guest lecture on effective event organization

An insightful and practical seminar for Year 3 Marketing students was delivered today by Ms. Monika Nagy, Information Officer at Enterprise Network Europe-Hellas. The practical tips and examples brought to life the key steps and considerations to organize successful events from beginning to end. The seminar is part of a series of guest lectures delivered as part of the Integrated Marketing Communications module. The mixture between the latest theory, research and practice are important aspects to bring closer academia and industry which is critical to enrich our students’ learning experience and improve further their employability.